Welcome to ‘Show Me the Fresh Hop’. ‘Hop’ is a very special ingredient that gives the identity of beer, and we are happy to invite you to ‘once a year’ festival enjoying fresh hops ahead to harvest season.
This event, which the 3rd time this year, offers a variety of programs including games, concert, experiences, farm parties, and fresh whole hop brewing. How about finding a new agricultural value through the hop crop, enjoying some different type of nice craft beers, and spending a 'summer vacation for adults' in the fresh green hop field after escaping from the routine for a while? Do not miss your reservation. Hurry up! Let’s meet up in the green hop field. We are eager to see you :)
Hop Festival
Information
Summary
With the hop harvest season approaching, it is a small-size festival where you can meet fresh hops, enjoy cold beer and musical performance, etc. Hop flowers bloom in the midsummer heat by enduring the severe winter. Let's get away from our busy daily life for a while and go healing to the hop farm.
- Subject : Grown-up’s summer vacation, hops, craft beer
- Participant : 50 people (reservation required)
- Date : Sat. 9 July 2002
- Host & organizer: Hoppy Holiday & Hopeden
- Contact : +82 10-7153-9285, +82 10-9962-7801
Venue Information
Please understand that this event is only available to reserved people. (I hope that the event will go well and become a local event that many people can find officially.)
Time Table
| 15:30 |
Reception Hops game reception Picture and feel-free time |
| 16:00 | Flower class |
| 16:30 |
Hops game Competitions (King of Picking Hops, King of Stringing, King of Drop the hop, Red light, green light play) |
| 17:40 | Group photo |
| 18:00 | BBQ meal and free time |
| 18:30 | Concert A |
| 19:40 | Concert B |
| 21:00 | Closed |
Food & Beverages
Hong's BBQ
Original Texas barbecue platters smoked with oak, such as sausages made with ingredients from the Uiseong area, and pulled pork with domestic pork label.
Uiseong Lager
'Uiseong Lager', a local beer representing Uiseong. It is a craft beer made with Uiseong hops, which makes it even more special. How about a cold drink at the place where the hops used in Uiseong lager are grown?
Beer time
A variety of beer styles are served at different times of the day.
Service
Hop Icecream
Lee's hop ice cream. Her gelateria is located in Angye-myeon, W.Uiseong, which sells local ingredient made gelato focusing on nature craft style. Hop ice cream is specially made for this event no not for sale purpose.
Appetizer
'Mini Hamburger' and 'Mini Caprese' prepared by Hopeden member family. Mojito and Sikhye are available for drinks.
Mooya Coffee
Changnyeong Upo Wetland, Mooya, the dog that protects the ibis. He serves craft coffee freshily roasted in the morning.
Hopeden Goods
You can find hot deal of t-shirts, hats, badges, etc., the goods of Hopeden Farm.
Hop Flower Class
You who resemble a flower, with hops
Gyuri Kim, a florist who went almost crazy for loving flowers. In Yecheon, Gyeongsangbuk-do, she is operating a flower farm called “Ccotdam”, offering flower classes and farm tour guidance to schools and government offices.
In this event, we set the program of selecting hop bines from the hop field and by person making 'hop wreath' with the florist. We hope many of you will participate.
Hops Game
The King of Picking Hops
‘The King of Picking Hops’ is a picking game in which the most number of hop cones attached to the hop bines within one minute.
It requires quick hand movements and the hawk eye to foresee the flower of the next target. The most common technique is 'sweep picking', The amount harvested in one minute is weighed with a scale, the winner will be decided.
The King of Stringing
‘The King of Strining’ is a game to hung the string on the a wire 3m above using a farming tool ‘sparrow’. Time limit : 5 minutes.
Accurately recognizing how to use sparrow tool and not making mistakes is the key point to victory. (Real hop cultivation is 5~6m poles, and the 3m stadium is specially set for play.)
The King of Drop the hop
‘The King of Drop the hop’ is a game where hop cones are thrown into a beer mug placed in front of them, and then quickly drink the beer up.
It is said that our ancestors floated willow leaves in water, but present time people enjoy the custom of replacing fresh hop cones in cold beer. The person who throws the hops the fastest and runs out of beer the fastest wins.
The King of Hop Statue Game
‘The King of Hop Statue Game’ is a game in which the tagger closes his eyes and shouts ‘Yellow Lupulin, Green Hop’ instead of 'Red light, green light' while the rest of the people go unnoticed and approach the tagger little by little.
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When the tag looks back, the moving person drinks a penalty beer and is out of the game. Who is get to the finish line the fastest without being caught by tagger? The fastest 3 player will be winner.
Hopyard Concert
Longisland Jass Band
Long Island Jazz Band pursues retro jazz, including overall sound and image, based on swing jazz that was popular at jazz clubs in New York in the early 1900s. The music that Long Island Jazz Band aims for is to perform jazz that is easy for anyone to enjoy and is not burdensome.
Guitar Seungmin Kim/ Piano & Melodica Siyeon Park/ Contra bass Byeongrin Gwak /
Drum Woogyeom Hwang/ Vocal Suan.
| Devile may care |
| 오늘 기분 Jazzy 네(I feel so Jazzy today) |
| Summertime |
| Beautiful love |
| Isn’t it romantic |
| All of me |
| Java Jive |
| L.O.V.E |
| Blue bird |
| It don’t mean a thing |
| Let`s Party |
| Minor Swing |
Summer Classic Concert
The sweet piano sound and the cool violin melody resonate in the hop field. We have prepared a 'midsummer sound gift from Kim Rina and Baek Sol-hee' together with the Hop Festival.
The music spreading through the rustling hops will make your heart flutter and forget the heat of midsummer. You may feel more comfortable and familiar by enjoying the famous movie OSTs and New Age songs.
| The whole nine yards | Between Calm and Passion OST |
| Flower dance | DJ Okawari |
| Carrying You | Laputa : Castle In The Sky OST |
| Biikryunri | Chuno OST |
| Last Carnival | Acoustic Cafe |
| Colors of the Wind | Pocahontas OST |
| Summer | Summer Of Kikujiro OST |
| The Place Where the Wind Blows | Kim Gwang Seok |
| Speechless | Aladdin OST |
| Merry go round of life | Howl's moving castle OST |
| River flows in you | Iruma |
| B Rossette | Behind the white tower(Hayangeotab) OST |
Festival Map
One-day
Information
Summary
One-day fresh hop brewing, participants make their own beer by picking fresh hops. This event is held only once every year during the hop harvesting season, and for those on a busy schedule, one day program is a concentrated version of Show Me the Hop group brewing event.
- Participant : 8 people (reservation required)
- Date: Sun. 10 July 2022 / Mon. 18 July 2022
- Location: Hoppy Holiday (2068, Sobo-anggye-ro, Angye-myeon, Uiseong-gun, Gyeongsangbuk-do)
- Host & organizer: Hoppy Holiday & Hopeden
- Contact : +82 10-7153-9285, +82 10-9961-7801
Time Table
| 13:00 | Meet on at Hoppy Holiday |
| 14:00 | Start of brewing |
| 15:00 |
Mashing Harvesting and crushing fresh hops and boiling |
| 16:30 |
Chilling Beer naming Theory class |
| 17:00 | Finish brewing |
| 17:30 | Sharing your thoughts and take group photo |
| 18:00 | End |
Program
Mashing & Boiling
Mashing is the process of making wort by crushing malt, and the wort serves as food for yeast and helps fermentation. After that, it goes through a filtration process and boils clean wort.
Harvest hops & crush
While the wort is boiling, the hops are harvested from the prepared hop bines, and the fresh hops are rapidly frozen and crushed so that the lupulin in the hops can be sufficiently released. Add the hops to the wort as appropriate for the boiling stage according to the recipe.
Chilling
Cool the boiled wort. The entire process of beer making must be clean, and more special care must be taken to avoid contamination after chilling. When the wort has cooled to a temperature suitable for yeast to live, add yeast and pray for the beer to ripen.
Homebrewing thoery class & Naming
Take a theory class from Yeji Kim of Hoppy Holiday CEO, and give the beer you made today a name and give it life.
When I called its name, he came to me and became a beer.'
2Days trip
Information
Summary
In the two days trip of fresh hop brewing, participants enjoy a farm party in a hop field, understand hops, and make beer with their own harvested hops next day. This is a Show Me the Hop joint brewing event that includes accommodation and meals for those who want to enjoy the event at a leisurely pace.
- Participant : 10 people (reservation required)
- Date: Sat. 16 July 2022 ~ Sun. 17 July 2022
- Location: Hoppy Holiday (2068, Sobo-anggye-ro, Angye-myeon, Uiseong-gun, Gyeongsangbuk-do)
- Host & organizer: Hoppy Holiday & Hopeden
- Contact : +82 10-7153-9285, +82 10-9962-7801
Time Table
| 1st day... | |
| 17:00 |
Meet at the lodging place Pack off and free time |
| 18:00 |
Move to Hopeden farmland by car relocation, free time |
| 18:30 | Hop class of Hopeden |
| 19:00 | Dinner farm party |
| 21:00 |
Move back to lodging place Finish the day |
| 2nd day... | |
| 07:00 | Wake up and breakfast |
| 09:00 | Move to Hoppy Holiday |
| 09:30 | Start of brewing |
| 10:30 |
Mashing Harvesting and crushing fresh hops Boiling |
| 12:00 |
Chilling Beer naming Theory class |
| 12:30 | Finish brewing |
| 13:00 | Lunch(Todays Mandoo) |
| 14:00 | Sharing your thoughts and take group photo |
| 15:00 | End |
Program 1 (1st day)
Check-in
Welcome to Uiseong, Gyeongsangbuk-do. You will be assigned a room at the accommodation and drop off your luggage.
Hopeden Hop introduction
Take the time to recognize hops, the ingredient of beer, and understand Korean hop agriculture. Don't miss the quiz during the introduction. Bountiful prizes are waiting for you.
Hop farm tour
Have a fun time seeing the hops and taking photos.
Farm to table
Dinner in a hop garden in midsummer. It will be an unforgettable memory.
Program 2 (2nd day)
Meet at Hoppy Holiday
Did you have a good sleep? Today is a day to make your own beer with fresh hop. Please move to Hoppy Holiday.
Homebrewing with fresh hop
Make your own beer by harvesting from the hop bines and crushing fresh hops. A special event that is available only during the hop harvest season.
Lunch Time
You've worked hard brewing, so you'll be hungry. Shall we go eat together?
Photo time
Time to make a memory. Let's take a photo of the memories of 2 days we spent together. Waiting for the fresh hop beer to meet in a few weeks.
West Uiseong Travel
Food & Beverages
Attraction
Accommodations
One more thing…
New beer news!!
“Show Me the Fresh Hop” beer, manufactured after harvesting hops, will be available one month after the event. The only beer in the world that uses 100% domestic hops.
A beautiful beer that reflects the passion and summer of Show Me the Hop will visit you in August.
Excessive drinking warning in accordance with the National Health Promotion Act
Partners
HOPEDEN
The history of hop farming in Korea began with beer. Hops, which began to be cultivated in North Korea at the end of the Korean War, were also grown in South Korea after Korean War 6.25, and in the 1980s, hop business hit the production record of 460 tons on dry basis. However, hops rapidly disappeared from this land due to complex reasons such as the industrial background of the 1990s and the weakness of saving of labor, and then domestic beer became entirely dependent on imported hops.
Korea has become a developed country through rapid economic growth. Could it be that we lost something precious while fast growing period of economy? I would like to talk about the hope of Korean agriculture, not just one crop, Hop. Hopeden, we, will inherit the baton of the Korean hop farming discontinued since 1990’.
HOPPY HOLIDAY
A pretty craft beer workshop located in Uiseong, Gyeongbuk. During the day, it becomes a home brewing space for those who want to experience and learn beer brewing as a hobby, and in the evening it becomes a place for urban-rural exchanges to communicate with local residents. It is such a lovely space to share various values like local food, products, culture, and design, at the same time share experiences with each other enjoying craft beer.
Life with evening hours, work-life balance. The daily life of making, sharing, and drinking craft beer brings a little relaxation to life. A precious space in a small rural village. Today, we continue the value of life ‘ Drink values and share experiences’
NONGTY
'Nongty' is a travel venture company that introduces and develops various experiences in rural areas. We present a non-failure farming experience curated under the corporate core mission of 'building memory gift in nature'.
HongsBBQ
'Hong's BBQ' is a food processing company specializing in developing and supplying processed meat products using local livestock products. Enjoy the taste of real Texas BBQ at home using fresh local ingredients.
Ggeek beer company
Ggeek Beer Company consists of six professional brewers put their philosophy and passion for beer into delicious craft beer. Based on the year round beers 'Ggul Ggeok' and 'Smimm', they are working on the 'Monthly Ggeek Beer' project, which releases at least one new beer every month. Visit their owned pub Euljiro and try to enjoy draft beer and bottle beer.
Ggeek has the meaning of the onomatopoeic word "ggeek", the Chinese character "噄 (=drink) ggeek", and the English word "Geek" meaning beer geek.
Turmbräu
Turmbräu is born in Mühldorf, located east of Munich, Bavaria, Germany. It has been run by the Grätz family since 1907, when a great unity of local breweries large and small in the suburbs of Munich took place. However, in 1943, when Max Grätz, who had served in World War II, disappeared, the seat of the official heir to the family became vacant. Although the brewery has ceased to exist, the Graz family with a valuable family brand has maintained the brewery and brand.
Andreas, the 6th-generation descendant of Grätz family who always regretted the fact that the Tombroy, representing a region, was cut off and exists only as a memory to many people. Owing to his Due to his relationship with Korea, he is continuing the Turmbräu brewery in Busan, a trendy city for craft beer in Korea.
How to arrive
By car
General Information
- Seoul(city hall) - Uiseong(farm) : 3 hours
- Busan(city hall) - Uiseong(farm) : 2.5 hours
- Daegu(City hall) - Uiseong(farm) : 1 hour
- Gyeongbuk Provincial office - Uiseong(farm) : 30 minutes
- Andong(city hall) - Uiseong(farm) : 40 minutes
- Sangju (city hall) - Uiseong(farm): 30 minutes
Hop Festival, Overnight program
748, Jeongan-ri, Danbuk-myeon, Uiseong-gun, Gyeongsangbuk-do/ Hopeden hop field
Public transportation(By bus)
General Information
- Actual information may change, so please check the updated terminal information.
- It is a 5-minute walk from Angye Terminal to Hoppy Holiday.
- It is 5 minutes by car from Angye Terminal to Hopeden(festival site).
Seoul(East)-Angye Dong Seoul Terminal(East Seoul) 1688-5979
| Departure | Arrival | Duration of time |
|---|---|---|
| 07:00 | 10:20 | 03:20 |
| 09:20 | 12:40 | 03:20 |
| 10:20 | 13:40 | 03:20 |
| 11:20 | 14:40 | 03:20 |
| 12:20 | 15:40 | 03:20 |
| 14:20 | 17:40 | 03:20 |
| 16:20 | 19:40 | 03:20 |
| 17:50 | 21:10 | 03:20 |
| 19:20 | 22:40 | 03:20 |
Angye-Seoul(East) Angye Terminal 054-861-0430
| Departure | Arrival | Duration of time |
|---|---|---|
| 06:40 | 10:00 | 03:20 |
| 07:40 | 11:00 | 03:20 |
| 09:40 | 13:00 | 03:20 |
| 11:40 | 15:00 | 03:20 |
| 13:40 | 17:00 | 03:20 |
| 14:40 | 18:00 | 03:20 |
| 15:40 | 19:00 | 03:20 |
| 16:40 | 20:00 | 03:20 |
| 18:30 | 21:50 | 03:20 |
Daegu(Bukbu, North)-Angye Daegu Bukbu Terminal 1666-1851
| Departure | Arrival | Duration of time |
|---|---|---|
| 07:00 | 08:40 | 01:40 |
| 08:00 | 09:40 | 01:40 |
| 09:00 | 10:40 | 01:40 |
| 10:10 | 11:50 | 01:40 |
| 11:05 | 12:45 | 01:40 |
| 12:00 | 13:40 | 01:40 |
| 13:40 | 15:20 | 01:40 |
| 14:20 | 16:00 | 01:40 |
| 15:20 | 17:00 | 01:40 |
| 16:20 | 18:00 | 01:40 |
| 17:20 | 19:00 | 01:40 |
| 18:20 | 20:00 | 01:40 |
| 19:50 | 21:30 | 01:40 |
Angye-Daegu(Bukbu, North) Angye Terminal 054-861-0430
| Departure | Arrival | Duration of time |
|---|---|---|
| 07:10 | 08:50 | 01:40 |
| 08:30 | 10:10 | 01:40 |
| 10:30 | 12:10 | 01:40 |
| 12:00 | 13:40 | 01:40 |
| 13:35 | 15:15 | 01:40 |
| 14:50 | 16:30 | 01:40 |
| 16:25 | 18:05 | 01:40 |
| 17:50 | 19:30 | 01:40 |
| 19:15 | 20:55 | 01:40 |
| 20:30 | 22:10 | 01:40 |
Busan(Nopo)-Angye Busan Central Bus Terminal 051-508-9200
| Departure | Arrival | Duration of time |
|---|---|---|
| 17:00 | 20:30 | 03:30 |
Angye-Busan(Nopo) Angye Terminal 054-861-0430
| Departure | Arrival | Duration of time |
|---|---|---|
| 09:35 | 13:05 | 03:30 |
Notice
Check essential information
- According to the weather forecast, prepare clothes and supplies suitable for the weather
- Keep in your mind the layout of the festival site in advance and check the emergency evacuation route
Promises with friends
- Decide where to meet and how to contact in case get lost
- Notify the staff when you leave the venue during the event
Prepare for chaotic situations
- When entering/exiting, do not run but move in turn: Beware of crushing accidents
- Watch your feet, such as vents, railings, and paddy fields, and do not step on the poles.
- Do not go outside the venue
Safety Incident Response Tips
- Immediately report it to the person in charge of management or 119 when an accident is found.
- In the event of on-site hazardous elements (fireworks, gunpowder) found, notify the person in charge and evacuate according to the instructions.
- In case of fire, shout loudly or press the emergency bell to notify.